About the role
We have an exciting new opportunity for a Contact Strategy Manager to join our Marketing team at Joules’ Head Office in Market Harborough, reporting into our Head of Customer Insight.
The role of Contact Strategy Manager will be responsible for developing the company contact strategy for the company’s consumer communications. This will include defining contact strategies for new and existing products and services across both prospects and existing customer segments. This role will also be required to drive optimisation of channel choice to enhance communications relevance for the customer.
Using techniques and tools to achieve the optimum strategy utilising customer data to develop a targeted customer contact strategy for all 121 communications
Manipulating detailed customer data and completing analysis of all campaigns developing reporting dashboards that will help further evolve all customer communications
Developing strategy and planning across channels for customer contact to deliver budgeted targets for acquisition and retention
Overseeing all contact activity across channels to ensure alignment to plan and learnings captured
Working closely with our Customer Data Analyst to ensure propensity models feed into customer contact planning
Reviewing results relating to customer numbers and revenue to ensure we are achieving targets, and proposing actions where we are not
Overseeing development of partnership activity to drive acquisition and retention.
Essential skills required
Excellent working knowledge of marketing communications across all channels with a passion and flair for direct marketing.
The ability to understand complex marketing related data models understanding propensity models, RFV and other customer segmentations such as attitudinal and behavioural
A customer focused background with a solid approach to matching customer needs, business proposition and channel
CRM experience, ability to manage large data sets, marketing strategy and high level analytical skills
Knowledge of campaign management tools and analytical techniques
In return, we offer a competitive salary, a generous employee discount; clothing allowance; Save As You Earn scheme; life cover; health cash plan; pension; annual leave of 31 days including bank holidays, paid employee volunteering day, on-site parking, and lots more! You will join a sociable and friendly team and will receive fantastic support and development in order for you to maximise your potential within this brilliant business.
How to Apply:
Do not miss out on this opportunity to help shape and develop the Joules contact strategy in this fast-paced role, to apply please click on ‘Apply Now’ to upload your CV for our consideration.