Head of Product Marketing and Campaigns




Market Harborough



Closing Date:


About the role

A passion for all things marketing with strong leadership skills are the essential qualities required for this exciting new role - Head of Product Marketing and Campaign Planning at Joules.

Reporting into our Chief Customer Officer, the main purpose of this role will be to capture and communicate internally and externally key product stories, features and benefits to drive an engaging marketing plan integrated into compelling campaigns that all need to resonate with the consumer mind-set and be channel appropriate.

All campaigns need to be executed with a distinct Joules DNA to drive sales, acquisition, engagement and retention.

Key Responsibilities:

  • Management of Product Marketing, Multichannel Campaign Planning and Retail Marketing, Wholesale Marketing and International Marketing teams

  • Partnering with Head of Brand and Marketing Services, product design and buying teams to ensure the trends, key product information and product styling for all genders/categories are developed and cascaded to Marketing, Creative and Direct teams to ensure it is best represented to drive sales and represent the brand

  • Managing the product marketing process and the team to deliver it

  • Delivering the product input to the creative team that support the delivery of the five year plan and channel requirements

  • Leading and inspiring product content and marketing messages in PR and Social Media

  • Campaign planning and management of all multi-channel product campaigns

The candidate:

You will already be working in a senior marketing role with strong commercial skills and have demonstrated running effective and efficient multichannel marketing campaigns to drive growth.  You must also have experience of working in a product role, working with commercial teams to plan the marketing strategies through all customer touch points to deliver strong ROI.


In return, we offer a competitive salary, a generous employee discount; clothing allowance; Save As You Earn scheme; life cover; private health cover; pension; annual leave of 33 days including bank holidays, paid employee volunteering day, on-site parking, and lots more! You will receive fantastic support and development in order for you to maximise your potential within this brilliant business.

How to Apply:

Do not miss out on this opportunity to help shape and grow the iconic Joules brand, to apply please click on ‘Apply Now’ to upload your CV for our consideration.